This is what I'd love to capture: the sense of self of a brand; and it works the other way too: the brand has an identity and likewise an identity can become a brand. Since I write well, I can write the story of specific brands; I can create their world through a story. This can later become a visual or an inspirational brief or whatever It can be used on the website, on Instagram et cetera. The point is, I am free to focus on just this perspective and deliver this as my core craft. It obviously helps that I have international exposure and that I've been working in brand management forever, but I don't have to do this exactly the way I used to do it (you know when I worked). I can just focus on what I love most and make it work for brands, companies that I can interest here in Italy or in Switzerland or elsewhere in the world.